Our history

Our story began with the desire to collaborate with craftsmen and craftswomen to develop their know-how into a unique, environmentally-friendly product. It all began in Toulouse, in the heart of the Pays de Cocagne region, where a superb shade of blue, the ancestor of indigo, was developed over 500 years ago. It's this blue, derived from the woad flower (also known as Waide or Guède), that lies at the heart of our creations.

Woad is one of the oldest dyes. It was already used by the Celts, who painted their faces blue to frighten the Romans.
Cocagne is the ball of woad leaves that gives this unique blue color, the result of an ancestral dyeing technique.
In France, this dyeing culture and tradition existed as early as the 11th century in the Amiens region.

During the Renaissance, Occitania gave birth to the legendary Pays de Cocagne, and Toulouse established itself at the heart of the European blue trade. However, the arrival of indigo imported from India and the colonies, followed by industrial dyes, definitively destroyed the supremacy of woad.
Today, in partnership with artisans based in Picardy, we are proud to revive these traditions while developing new plant-based colors.

Artisanal dyeing in Picardy

Estelle has accompanied the development of our dyes. It was her father who, some forty years ago, revived Waide cultivation in the region.
Today, Hélène has taken over. Together, we want to maintain this heritage while expanding our range of plant-based colors.

Hand-dyed pieces are gently dipped into the vat. It takes around 6 dye baths to achieve the desired tone depth.
Other products, such as sweaters, are dyed using an industrial process for technical reasons. Our industrial partners are experts in natural dyeing and are OEKOTEX® or WOOLMARKECO® certified.

Plant colors

Waide and Indigo allow us to create a whole range of blue shades. Onion and Walnut are the basis for our beige and brown colors.

Colors of mineral origin

Some of our colors are made from pigments of mineral origin. mineral origin. Just like vegetable colors, the resulting shades have an "imperfect" beauty and develop a patina over time. This industrial dyeing process was recently developed by our partners. It is certified ecological.

Conventional dyes

For technical reasons, some of our materials have to be dyed using conventional methods. These dyes are produced by companies that fully respect environmental standards. The beauty of our supports also enables us to develop beautiful patinas over time.

Photo credit: Tamara Seilman

Natural materials

We select high-quality natural materials for our products. Most are woven in France and Italy. Linen and hemp are strongly represented in our collections. These are ecological fibers whose irregularities are magnified by natural dyes.


Our products are created in France. Our manufacturing policy is to favor proximity in order to limit our carbon footprint. Our partners are based in France, Italy, Portugal and Tunisia.


The more you wash your product, the more its patina will express the beauty of the material and the dye.

Our dyeing techniques enable us to ensure color stability, but it is important to consider that vegetable colors are more sensitive to continuous exposure to light.

Generally speaking, our products can be machine washed and dried, but specific instructions are given for each item.

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Photos & art direction
Isabelle Chapuis - isabellechapuis.com
Martin Scott Powel - Book of Denim
La Maison Noire - lamaisonnoire.fr
Le Marais Mood - lemaraismood.fr
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